Positioning and messaging
A clear audience, core message and tone of voice, written down for your whole team to use.
AI-first marketing & branding studio for B2B, fintech and crypto teams
Setting thenarrative thatgets noticed, builds trust, connects, defines the category
We define your positioning, then build the website, content and sales materials to bring it to life.
What you get
Your brand and marketing,
built in one project
Brand, website and launch materials from one team, built to work together.
Website
A website with clear copy, editable pages and training, structured for search engines and AI tools.
Analytics and lead flow
Track website visits and key actions, and send new enquiries straight to the right people on your team.
Social channels
Consistent social profiles and five post drafts, ready for your team to review, edit and publish.
Sales documents
Up to three reusable sales documents, such as a pitch deck and one-pager, built around your story.
Brand guidelines
One practical guide to your voice, visuals and formats, so your team can keep future work consistent.
Already have a brand or a site? We keep what works and build the rest around it.
One story
Every touchpoint
Your website, content and sales materials should sound like the same company. We build them around one shared narrative.
Your brand foundation
Positioning · Voice · Visual identity
Make it clear
A site that explains who you are and why you matter.
Make it familiar
A recognisable voice across the channels you use.
Make it useful
Decks and documents that help your team explain the offer.
Why Cycloza
Crypto & fintech experience,
built into your brand
One team takes responsibility for the whole launch.
Five years in crypto & fintech
Content, social and SEO for market makers, OTC desks and institutional projects.
A system your team can maintain
Our in-house designer creates a visual identity and practical guidelines for your team.
The pieces work together
Website, analytics and AI tools come together in one project. Our partners can also help with tokenomics and exchange listings.
HOW WE USE AI
More possibilities — Sharper decisions
AI explores
AI helps us research, prepare first drafts and explore creative directions.
Cycloza decides
Human in the loop: we refine every draft and approve the final direction.
How it worksFrom direction
From direction
to a working brand
Three stages · Usually 4–6 weeks
01 / Direction 2 days
Find the right direction
We review your brand, audience and competitors, then agree on the story and scope of the project.
- Audience and market context
- Positioning and core message
- Agreed scope and priorities
STRATEGYPreviewThe positioning
behind your brand
behind your brand
WHOYour audience
WHYYour difference
HOWYour story
A clear message to build on
A positioning brief
You approve the brief before we build.
02 / Build 2–4 weeks
Bring the brand to life
We create your website, copy and launch materials as one system, sharing progress and refining the work with your team.
- Website structure, design and copy
- Social channels and sales documents
- Visual and verbal guidelines
BRAND SYSTEMPreviewYOUR BRANDWebsite
Your story,
made visible
made visible
IdentityWebsiteContent
Aa
A connected brand system
You review the site and every material.
03 / Handover 1–2 weeks
Make it yours to run
We connect analytics, lead flow and agreed AI tools, then walk your team through the system and hand over every asset.
- Accounts, source files and assets
- Analytics, lead flow and AI setup
- Team walkthrough and working guide
TEAM TOOLKITPreviewReady for
your team
your team
Brand guidelines
Website & source files
Analytics & connected tools
Team walkthrough
A ready-to-use toolkit
Your team leaves ready to run the system.
Two revision rounds per stage are included. Timing depends on scope and access to your materials.
Cycloza Dashboard · Early accessYour brand context
Your brand context
in one workspace
Keep your positioning, writing guidelines, ideas and drafts together. Your team reviews the work before publishing.
We’re testing Dashboard with our first clients. Features may change; your proposal sets out access, duration and any later fees.
Your next move
starts here
A free review of your brand and website, with priorities for what to improve first.
Send links to your website and social profiles, plus what you’re planning next. We’ll send a short written report.
Usually within one day · No call required
Your Brand Check
A clearer picture
of your brand
- 01Your positioning
- Where your story stands out — and where it blends in.
- 02Your visibility
- How your brand appears across your website, social channels, search and AI tools.
- 03Your next moves
- A focused list of improvements, ordered by priority.
Report revealed
FAQ
Before we start
How is the price calculated?
Mostly by the size of your site, along with the platform and whether you need a new identity. You get an exact quote after the Brand Check.
Can you work with our existing brand or site?
Yes. If your identity already works, we keep it and focus on the website, channels and setup.
Which platform do you build on?
Webflow, Framer or custom code, depending on your needs. We agree which pages you need to edit and include CMS access and training. We structure the copy for search engines and AI tools.
How do approvals and revisions work?
Each stage ends with work you review and approve. Two rounds of revisions per stage are included. Scope, payment terms and any additional work are agreed before we begin.
What do you need from us?
A completed brief, access to the relevant accounts and one person who can make decisions. Quick access and answers keep the project on schedule. We can sign an NDA before work starts.
What happens after handover?
You own every account, file and setup. Dashboard early access is agreed per project: features, access period and any later fees are written into your proposal. Further support is agreed separately.
Let’s set
your narrative
Start with a free Brand Check and a clear plan for what to fix first.